What Does Public Relations Mean?

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We recognize the need for an approachable and comprehensive method to grow and scale forward-thinking businesses. Combined, we bring 20 years of experience through our own, individual businesses in the areas of hospitality, marketing, PR, operations, and strategy.

Katie & Justin

What does public relations really mean? This is a valid question and we want to clear up a potentially confusing topic. 
 
As defined when Googling (as one does):
 
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Okay, cool, but what does that mean for me and the business that I have been building over the past 5 years? 

It means that your brand has value and your story is worth telling to a larger audience. Small to large companies that you read about in top-tier publications are also worthy of being published. However, they are working with a public relations company to amplify their founder, story, and their recent projects.

Think of it like this:

Companies use testimonials to validate their work. The testimonials come from satisfied clients. 

Successful public relations firms generate published articles. The article is an outside validator of the business for potential clients. 

Therefore, testimonials are powerful word of mouth tools and published articles are powerful forms of word of mouth using a megaphone.

We are here to amplify and validate what you have been doing since day one of your business. 

You hire an accountant to run your books. You might be great at accounting but your best use of time is designing for and meeting with your clients.

Consider hiring Madcap as your public relations partner. We are here to listen, strategize, and provide results that help you gain a wider audience of ideal clients. 

We can’t wait to meet you!

Katie + Justin

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